About Us

YouGovCentaur LLP a 50:50 joint venture between YouGov plc and Centaur Media plc, the specialist publishing and information group was announced to the world on 14 March 2007.

YouGovCentaur is developing specialist panels covering Centaur's key markets, which include marketing, legal, financial services and engineering. The panels and the related research will be drawn from a combination of YouGov's proven market research capabilities and panel building skills and Centaur's unparalleled market access to these sectors.

YouGovCentaur will provide unique insights offered by these syndicated and customised research products to Centaur's extensive contacts in each of its markets, as well to the wider research buying community.

The Team

Alki Manias
Managing Director, YouGovCentaur

Alki holds a wealth of research experience in both traditional and online disciplines. He was previously Global Director at GfK Roper Consulting a global top-four research company and Managing Director of NetValue the online research company. His clients have included PepsiCo, TUI, and Microsoft. His own client side experience includes being the Managing Director of pioneering recruitment site taps.com, and product management roles at The London Stock Exchange and AT&T. He holds an honours degree in Economics and an MBA from Aston University.

Our Methodology

YouGovCentaur are building online panels though editorially led quarterly surveys in our market leading magazines. A survey of all readers is held every quarter centering on industry topics as well as measuring ongoing issues such as careers and green issues.

Readers are invited to join a panel where their views are canvassed on a well managed basis over the year. Becoming panellists not only allows readers to voice their professional opinions on many varied topics in their industry, but they will also very often get to see the coverage of their and their peer’s views in the magazine.

Enjoying the highest research standards afforded by YouGov's membership of the Market Research Society and its stringent rules, panellists will also feel engaged and stimulated by also being invited to participate in multi-industry surveys relating to their roles and functions as well as interesting ad hoc research from time to time.

Our stated aim is to build the most prestigious and respected and engaging industry communities in the UK.