Custom Research

Quantitative

YouGovCentaur have unparalleled expertise in creating custom research solutions for clients who wish to access one or many professional communities. Based primarily of quantitative analysis utilising the latest online methods, sector expertise in the joint venture allows YouGovCentaur to design tailored questionnaires, execute fieldwork and analyse results with unique insight.

The presence of leading industry lights within the publications means that unlike more traditional research companies who have generic analysis, YouGovCentaur has the editorial and journalistic overview of the market to add true value to reports and often can consult on findings.

Qualitative

Through YouGov and its extensive research resources and membership of the Market Research Society, clients are provided excellent solutions for qualitative work.

Employee Engagement

YouGov have a focused group of practitioners in organisational research & consultancy and have experience of carrying out over 1,000 Employee Engagement studies across many top 500 companies.

This expertise is now available to clients of YouGovCentaur.

What is engagement and why is it important?

Engagement is an employee’s emotional and intellectual commitment to an organisation. Strong levels of positive engagement have been shown to have a positive impact on an organisation’s levels of productivity and profitability, as well as client and employee loyalty.

Engagement is measured by three key metrics:

• Motivation (i.e. employees going the extra mile for clients - shown to be a highly significant predictor of productivity),
• Commitment (i.e. in it for the long term – shown to be a good predictor of brand-promise delivery and employee retention),
• Advocacy (i.e. employees speaking highly of firm to people outside the organisation – predictor of client recommendation and employee attraction). Unlike engagement, ‘satisfaction’ is a passive measure.

Practice Leader

Andy Brown PhD
Managing Director Organisational Consulting
YouGov plc

Dr Brown has worked in organizational research and consulting for almost twenty years, working mainly for the boards of FTSE 100 and Fortune 500 companies. He was formerly a partner at Mercer and headed the UK based Organisational research practice. Previously he was the youngest ever board director at Gallup and a director at both MORI and Harris as well Global Practice Leader for the Empower Group.